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This project will commence with a trial focusing in The Bega Valley Shire. It consists of leveraging off two existing Austcom projects and a local NFP food co-op.
The project recognises; - the disparity between the large amounts of potential producers and the unfulfilled demand for local produce.
- the inability for many growers to sell an entire harvest within the shelf life of the product locally due to insufficient demand.
- the inability for growers to provide consistent supply year round.
- that many growers are too small to cover transportation costs to distant markets where they could sell large quantities in one transaction.
- that little promotion has been done to increase demand for local product.
- that little information is available on which producers can base their choice of crops and quantities.
The following information will be sort from this trial; - Can local growers, community gardens and/or CSA plans increase quantities and consistency of supply. If so with which crops ?
- Can demand be cost effectively increased with promotion and to what extent ?
- Can promotion temporarily increase demand for a fresh food product when it is in season ?
- Will providing potential and existing growers with information about demand result in more effective choices of crops and quantities to plant or sow thereby resulting in a better match between supply and demand ?
- Can local produce be supplied with more convenience to customer at acceptable prices.
- Can existing local transport resources be utilised to distribute product to bring down costs, increase convenience and/or reduce food miles ?
- The Food Security Team within the Transition Towns Network.
- The Sapphire Coast Producers Association.
- Individual growers.
- Community Supported Agriculture (CSA).
- Community garden participants.
- Fresh Food retailers including restaurants.
- Existing transport systems such as; Community and Commercial Bus services, Meals On Wheels, Retailers, Couriers, individuals.
- Austcom
- Fresh food consumers.
- Government bodies.
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